Common concerns in the under-eye area include dark circles (often caused by genetics, poor sleep, or increased blood pooling under the eyes), puffiness (triggered by fluid retention, allergies, or inflammation, fine lines and wrinkles (resulting from the skin's thinness, repetitive expressions, and natural aging). Taking care of the under-eye area involves using gentle, hydrating, and targeted treatments that address these unique challenges.Consistent use of sunscreen is also vital to protect this sensitive area from sun damage and premature aging.
Factors that can cause Unde-Eye Area concerns:
Under-Eye Area
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The under-eye area is one of the most delicate and sensitive parts of the skin. It is much thinner than the rest of the face and has fewer oil glands, making it more prone to dryness, fine lines, and other visible signs of aging. Additionally, the blood vessels beneath the under-eye skin are closer to the surface, which can make issues like dark circles and puffiness more noticeable.
The ingredients and treatments suggested for the under-eye area are based on scientific research and are generally safe for most individuals. However, because this area is delicate and sensitive, we recommend performing a patch test before use and consulting with a dermatologist for persistent concerns such as severe dark circles, puffiness, or irritation. Always use products as directed to ensure optimal results and avoid potential irritation.
Caffeine + Vitamin K
Ahmadraji and Shatalebi. Evaluation of the clinical efficacy and safety of an eye counter pad containing caffeine and vitamin K in emulsified Emu oil base. Adv Biomed Res. 2015 Jan 6;4:10
Caffeine is a powerful antioxidant that helps reduce puffiness and dark circles in the under-eye area by improving microcirculation. It works by constricting blood vessels, which reduces swelling and minimizes the pooling of blood that can contribute to dark shadows under the eyes. Vitamin K, on the other hand, strengthens capillaries and improves blood flow, helping to reduce discoloration caused by broken or leaky blood vessels.

Together, these ingredients are highly effective at diminishing puffiness and brightening the under-eye area, making it appear more refreshed and awake.
References:
Vitamin C (Ascorbic Acid)
Huh, C. H., et al. (2003). A randomized, double-blind, placebo-controlled trial of vitamin C iontophoresis in melasma. Dermatology (Basel, Switzerland), 206(4), 316–320.
Vitamin C is a potent antioxidant that targets multiple under-eye concerns. It helps lighten dark circles by inhibiting melanin production and strengthens the thin under-eye skin by boosting collagen production, which improves elasticity and reduces the appearance of fine lines. Its ability to neutralize free radicals also protects this vulnerable area from environmental damage, making the under-eye area brighter and more resilient over time.
References:
See how Vitamin C also helps with
Dayal, Surabhi, et al. "Clinical efficacy and safety of 20% glycolic peel, 15% lactic peel, and topical 20% vitamin C in constitutional type of periorbital melanosis: a comparative study." Journal of cosmetic dermatology 15.4 (2016): 367-373
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Breakouts
Redness
Dehydration
Aging
Pigmentation
Breakouts
Redness
Dehydration
Aging
Pigmentation